Presto Music reports 700% year on year rise in choral music sales
Monday, September 20, 2021
The surge has been attributed to the return of choirs after lockdown
Presto Music has reported a 700% year-on-year rise in choral music sales for July 2021, suggesting the imminent return of choirs post-lockdown. Choral music sales account for nearly 10% of Presto Music’s total sheet music revenue over the last 3 months, compared with less than 2% in the same period last year.
Founded in 1986, Presto Music is an e-commerce site for classical and jazz music, sheet music, music books and musical instruments. The site’s head of sheet music, James Longstaffe, comments, ‘Choirs are an integral part of traditional musical culture in the UK and around the world. When lockdown hit, many choral groups were unable to come together to practise or enjoy their shared love of music and performing. With the easing of lockdown restrictions, choral music sales have exploded once again and choirs can get back to doing what they love most.’
‘Presto Music is proud to play a part in the return of the longstanding choir tradition. We saw a 700% year-on-year increase in choral music sales in July 2021 alone - and these numbers are holding firm. Last July marked the height of the global pandemic and this stark contrast in sales represents the journey that choral groups have been on this past year. It’s fantastic to see this community reconnect after a difficult 18 months,’ Longstaffe added.